Why do people spam?
They want to get their message across to as many people as possible! I'm at a message board now that has to do with people having problems with there blogs and there are a lot of spam messages - particularly one from some kind of escort service located outside the United States.
I'm assuming that they are spamming this particular message board because the message board has a lot of traffic so that means that their spam messages about their escort servie / dating service has the potential to be seen by a lot of people.
You may laugh or be generally irritated by these tactics but the fact of the matter remains that the more number of people that read the spam the more the potential of someone actually wanting to find out more about it! It's a "numbers" thing!
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